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What do you believe is the number one requirement to successfully sell your home:

A) For top dollar, B) In your time frame, with C) No hassles?

Is it the correct asking price? The friendliest or most experienced agent? Location, location, location? Easy financing? Broker’s commission? Condition of the Home? Buyer’s market Vs Seller’s market? Booming economy? Advertising budget? Clever salesperson? Skilled negotiator?

The answer is: None of the above.

While each of these is certainly important, only one requirement is absolutely essential to the sale as described:



Without a buyer who has both the means and desire to purchase your home,
NONE of the other factors will result in
The Sale of Your Home.



Do you really understand what is meanwhen we say:




This Means:

Charlie Smithdeal and The Musto Home Selling Team have over 2000 buyers in our database, and this number is growing daily. 

It Also Means:

Hundreds of these buyers are looking to purchase a home in 

Sun City Center or Valencia Lakes. 

What Does This Mean For You?

There’s An Excellent Chance That

WAlready Have Buyer For Your Home


How is this possible? 







We are extremely efficient Home Marketing Professionals who excel at selling homes for our clients. Unlike most agents who consider themselves salespeople, we are Professional Home Marketers. We are also some of the friendliest, most fun-loving, and helpful people you will ever choose to work with.

Responsible marketing of a home is a partnership between a homeowner and a professional who that homeowner trusts to deliver a qualified buyer for that specific home.

As Professional Home Marketers, our single objective is to:






Charles Smithdeal (Charlie) is a licensed Sales Associate with Charles Rutenberg Realty. Rutenberg is the largest Real Estate office in the state of Florida, with more than 2150 active Sales Associates, 10,000 sale closings, and 1.9 Billion Dollars in sales volume during the past year alone.

Smithdeal is also a retired MD & Surgeon. After retiring from the practice of medicine, he mastered a career in Internet Marketing. He quickly rose to the top ranks of the marketing company he had joined, and is considered by many to be 
one of the most skilled Internet Marketers in the nation.

Charlie Smithdeal has been actively involved in the business of buying and selling residential real estate for more than 15 years, with hands-on transactions for properties valued at several millions of dollars. As a Home Marketing Professional and valued member of The Musto Home Selling Team, he serves clients in Sun City Center, Valencia Lakes, and the surrounding area. Smithdeal knows home values and home-sale negotiations from the inside looking out, and vice versa. He genuinely respects his clients and the Real Estate profession. He is intimately familiar with home values and the current real estatte market in Sun City Center, Valencia Lakes, and surrounding areas. 

Glenn Musto is the Team Leader of Musto Home Selling Team, which serves clients throughout Tampa Bay, including Old Northeast St Petersburg and area beaches. Recently ranked among the Top Ten of more than 2150 Sales Associates with Charles Rutenberg Realty, Glenn can truly be called a Super-Agent. He has worked as a successful Home Marketing Professional in Florida for more than 15 years. His innovative genius and record of success are truly remarkable when it comes to matching qualified buyers with homeowners who seriously wish to sell their homes.

Musto and Smithdeal work closely together to formulate a specific marketing plan for each home they list for sale in the Sun City Center and Valencia Lakes areas.



Some real estate salespeople appear to be shocked by what Glenn and Charlie offer their clients. Those who don’t understand may say things like, “Guaranteeing to sell a home must be some sort of scam.” “I’ve been selling real estate for thirty years and I can’t guarantee how long it’ll take me to sell a home. That just isn’t the way we do things around here.” Or, “What makes you think you can guarantee to sell somebody’s home in 60 days, or 45 days, or any set number of days?” “Why, that’s just impossible. You never know when a buyer is gonna show up, and even then you don’t know if they can actually afford to buy anything.”

Our response:

When you understand and respect today’s home buyers and

You know how to market to their needs and desires, PLUS

You have qualified buyers waiting who are searching for the exact types and locations of homes you can provide,

Why not guarantee the sale?

When the above qualifications are securely in place, closing the sale becomes a mere formality.


We use all traditional methods employed by most agents for marketing homes. That is, we do everything that other agents do, PLUS a great deal more than many agents even know is possible. Our greatest strength is our ability to connect with qualified, motivated buyers wherever they are to be found. We have invested several years and a great deal of money learning how these buyers search for homes, where they search for homes, and where they simply “hang out” on the Internet. This includes their favorite blogs and social media sites.

Our current data bank of more than 2000 buyers did not just magically appear all by itself. This extremely valuable resource is the result of significant costs to us and many, many hours of study and effort. You may ask, “Why is marketing a home on the Internet so much more important today than it was, say, 10 years ago? Or even 5 years ago?” For the answer, please study the following diagram.


The National Association of Realtors® is recognized as one of the most reliable sources of information about home sales in the U.S. The diagram above illustrates the importance of knowing how to successfully market a home on the Internet. We’re not just talking about listing a home on Realtor.com or Zillow, etc. We also include these sites as part of our marketing strategy, but they represent a small percentage of our overall plan. Amateurs often limit their online marketing to websites such as these.

NOTE: At the risk of seeming repetitive, allow us to emphasize that after retiring from his medical practice, Dr Smithdeal mastered a career in Internet Marketing. He quickly rose to the highest ranks within the pioneer marketing company he joined, and is considered by many to be one of the most effective Internet Marketers in our nation. Mr Musto, in addition to being a proven “Super Agent” in real estate, has been intimately involved for several years in designing computer programs, writing computer code, and marketing homes across the Internet.



The majority of standard-approach real estate agents still don’t get it. It isn’t that they’re bad people. They’re not. But a large number are quite resistant to change. The vast majority of real estate brokers and sales associates are honest and hard working. Sadly, many of them still apply sales methods from the 1980s and 1990s in 2018. (We hope your Doctor is more up-to-date!)

To illustrate this mentality, allow me to share a story from a famous sales trainer, now deceased - Zig Ziglar.

As the story goes, a young newspaper reporter was interviewing an elderly real estate agent in a private club near Sun City Center FL. The occasion – it’s the agent’s 100th birthday.

The reporter said, “Mr Doe, you’ve been on this earth for a hundred years today. Congratulations and Happy Birthday. I’ll bet you must’ve witnessed some pretty incredible changes in the real estate industry in your lifetime, haven’t you?”

The old man looked up at the reporter and said, “Yes, that’s true. I have seen lots of changes over the past hundred years. And I’ll tell you something else, young man...I was against every damned one of them changes!”



Modern home buyers have access to huge amounts of information from the Internet. Individuals who live in California, Ohio, New York, or Timbuktu can easily find information about homes in Florida or pretty much any location in the world. They’re not likely, however, to appreciate the finer points offered by homes in Sun City Center, Valencia Lakes, or the surounding area. This is where we can be especially helpful to them to to you. 

We understand how to market to this huge audience on the Internet. To attract qualified home buyers, we use more than 50 online marketing outlets, most of which didn’t exist 10 years ago. The average real estate agent has no idea that many of these sites are available, let alone how to use them effectively.

For home sellers, honest communication with prospective home buyeris the key to responsible marketing. Charlie Smithdeal and The Musto Home Selling Team understand today’s buyers. We know how to identify them and we know how to determine exactly what they’re looking for. We know what questions to ask. We also know how to separate the lookie-loos from the serious buyers. We understand what is required for them to be pre-approved for a mortgage loan in the amounts needed to purchase a particular home – perhaps your home.

Our expert knowledge saves time for everybody, especially for you, the home owner. We have invested our own time and considerable money into discovering and cataloging this incredibly valuable information for our home sellers. And now we have it all securely stored in our data banks!

No other real-estate company or agent has access to this proprietary information.


Marketing VS Selling:

Before visiting this page, did you really understand the difference between marketing and selling? To many of us, “selling” conjures up visions of a rehearsed spiel in which some smooth-tongued spokesperson convinces some unsuspecting stooge to exchange his money for a product or service the poor stooge doesn’t even want. Or we picture some fast-talking TV pitch-man trying desperately to convince a group of curious onlookers to buy a set of strange-looking steak knives or space-age pots and pans. To many, this image is what selling is all about.

On the other hand, responsible marketing is the act of bringing together:

1) An individual who is searching for a specific product or service with

2) The exact product or service that person is searching for.

One recent example of successful marketing is Amazon.com . What an amazing success story this is. Could we have imagined this type of marketing success 10 years ago? Or 5 years ago? Could any of us have predicted the enormous impact the Internet has on our lives today?

Charlie Smithdeal and Glenn Musto did. More than 9 years ago, they eagerly embraced this exciting new concept. Today they are offering to apply their expertise to deliver a qualified buyer for your home.



Recent Matrix MLS statistics show the following:

1. Musto Home Selling Team sells homes faster and for more money than average area real estate agents. An average 4% “gain” received at closing by our sellers (when compared to homes represented by the other real estate agents) puts $10,000 more cash into your pocket for every $250,000 of your home’s price. 

2. Our team sells homes 2.76 times faster than the average area agent. Our average “17 Days on Market” compares well against 47 days for average area agents.

3. In contrast to how most real estate agents work, our marketing for buyers begins long before we list a home for sale. We also realize that any home we agree to represent must “show” well. We pride ourselves in knowing many insiders’ secrets of how to prepare a home for top dollar.

For example, our Home Showcase Consultant Deborah (Deb) Smithdealinsures that each home is spotlessly clean, sanitized, and staged to emphasize its most desirable features. The condition and features of that home must compel a buyer to make a realistic offer to purchase - before the home gets snapped up by another buyer.

4. As Professional Home Marketers, we don’t actually sell anything to anybody. A home sells itself – but attracts top dollar only when that home has been properly prepared and responsibly marketed.

5. The primary advantage we hold over the average real estate company has very little to do with our guarantee to sell a home in a specified number of days. We understand how to identify and deliver motivated and qualified buyers who match up with the homes we present to those buyers. With more than 2000 buyers in our data banks actively searching for homes in the Tampa Bay area, many of these buyers will undoubtedly purchase homes in Sun City Center or Valencia Lakes through our Team, and in all price ranges.

6. When our pre-marketing research and responsible marketing are completed, the next step becomes simple. We present the right home to the right buyer as follows:

“Here it is, Mr/s Buyer. I believe we found the exact home you’ve been looking for.”

And that, my friend, is why the homes we represent consistently sell themselves. You see,


And our method only works...(wait for it)...about...100% of the time! 

(Or very, very near to 100%.)


Wouldn’t you like a true Professional opinion of what your home is worth in today’s market?


For Your FREE, No-Obligation Consultation,

Call Charlie direct at: (813) 331-7184


But what if I don’t know anything about the Internet? I don’t understand all this marketing Mumbo Jumbo. I just want to sell my house.”


One huge advantage of working with Charlie Smithdeal and Musto Home Selling Team is that you don’t need to know how to market your home 
And we do all the work for you.



As Dr Charlie often says, “This isn’t brain surgery, folks. It’s just down-home logic -
Plus know-how.”
(Similar to surgery, know-how can make a huge difference in your result.)

The Professional Home Marketer is 100% focused on solving a specific problem for the client. Actually for two clients. Responsible home marketing requires matching up:

A) One Motivated, Qualified Buyer


B) One Serious Seller.


Early on in my Internet Marketing career I was told the following:



For homeowners in Sun City Center or Valencia Lakes who are thinking about moving in the next 3 to 6 monthsallow me to modify this statement as follows:



When this caliber of professional marketing is employed, can you guess what typically happens?



If you’re serious about your home selling for its best price, find out today: 

A) Your Home’s Value 


B) Whether Your Home Qualifies for our 

Professional Home Marketing Program.


Why put off something so important? 


Call Right Now:

Charlie Smithdeal: (813) 331-7184

NOTE: For Home Owners who are thinking about downsizing or relocating to Independent living or an Assisted-Living Facility
We provide a Complete Senior Relocation Program. To learn More, visit the following link:



Thank you for visiting.

May God Continue to Bless you,

Charles Smithdeal, REALTOR® Charles Rutenberg Realty 

(813) 331-7184

Team Musto
Charles Rutenberg Realty
1545 South Belcher Road
Clearwater, FL 33764

© 2020 My Florida Regional MLS DBA Stellar MLS, Inc.. All rights reserved. The data relating to real estate displayed on this website comes in part from the Internet Data Exchange (IDX) Program of My Florida Regional MLS DBA Stellar MLS, Inc. All listing information is deemed reliable but not guaranteed and should be independently verified through personal inspection by appropriate professionals. Listings displayed on this website may be subject to prior sale or removal from sale; availability of any listing should always be independently verified. Listing information is provided for consumers' personal, non-commercial use, solely to identify potential properties for potential purchase; all other use is strictly prohibited and may violate relevant federal and state law.11/28/2020 4:09 AM CST
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